Silver-graphene Oxide Composite for Optical Sensor

Silver-graphene Oxide Composite for Optical Sensor KHOSRO ZANGENEH KAMALI Unique LITERARY WORK DECLARATION FORM Unique In this work, a [emailprotected] oxide ([emailprotected]) nanocomposite-based optical sensor was produced for the location of biomolecules, for example, dopamine (DA), ascorbic corrosive (AA), and uric corrosive (UA). A fluid arrangement of [emailprotected] was readied utilizing a basic substance decrease technique, and it demonstrated a trademark surface plasmon reverberation (SPR) band at 402 nm. The SPR highlights of the [emailprotected] nanocomposite were utilized for the recognition of DA, AA, and UA. The SPR power based restrictions of location (LoDs) of DA, AA, and UA were 49 nM, 634 nM, and 927 nM, separately. The SPR band position-based LoDs of DA, AA, and UA were 30 nM, 1.64 à ¯Ã‚ Ã‚ ­M, and 2.15 à ¯Ã‚ Ã‚ ­M, individually. The present optical sensor was more touchy to DA than to UA and AA. The communications of the biomolecules with [emailprotected] were considered dependent on the thickness utilitarian hypothesis (DFT), and it was discovered that DA had more cooperatio n than AA and UA. This tale [emailprotected] nanocomposite is easy to get ready and indicated phenomenal dependability and affectability toward the recognition of biomolecules. The comparable material is utilized for colorimetric recognition of Mercury(II) particles (Hg(II)) that can show presence of 100  µM Hg(II) particles in arrangement by unaided eyes. The advancement of this optical sensor for Hg(II) utilizing silver nanoparticles (Ag NPs) depends on the decrement in the restricted surface plasmon reverberation (LSPR) ingestion of the Ag NPs and the arrangement of silver-mercury (AgHg) amalgam. It is seen that expanding Hg(II) particles focus in the arrangement brings about the decline of LSPR force and decolouration of the arrangement. The presence of GO forestalls the agglomeration of Ag NPs and improves the steadiness of the nanocomposite material, empowering this material to be utilized in mechanical and genuine example applications. ABSTRAK Di sini, oksida perak @ graphene (Ag @ GO) berdasarkan nanokomposit-sensor optik telah dibangunkan untuk mengesan biomolekul seperti dopamine (DA), asid askorbik (AA), dan asid urik (UA). Larutan akueus Ag @ GO telah disediakan dengan menggunakan kaedah pengurangan kimia yang mudah, dan ia menunjukkan satu ciri plasmon permukaan resonans (SPR) band di 402 nm. Ciri-ciri SPR daripada Ag @ GO nanokomposit telah digunakan untuk mengesan DA, AA, dan UA. Had keamatan-pengesanan (LoDs) bagi SPR berdasarkan daripada DA, AA, dan UA adalah masing-masing 49 nM, 634 nM, dan 927 nM,. The band SPR berdasarkan kedudukan-LoDS daripada DA, AA, dan UA adalah masing-masing 30 nM, 1.64 uM, dan 2.15 uM. Sensor optik masa kini adalah lebih sensitif kepada DA daripada UA dan AA. Interaksi daripada biomolekul dengan Ag @ GO dikaji berdasarkan ketumpatan teori fungsional (DFT), dan didapati bahawa DA mempunyai interaksi lebih daripada AA dan UA. Novel ini Ag @ GO nanokomposit adalah mudah untuk menyediakan d an menunjukkan kestabilan yang sangat baik dan kepekaan terhadap pengesanan biomolekul.Bahan yang sama telah digunakan untuk pengesanan colorimetric particle Mercury(II), (Hg(II)) yang mampu dilihat dengan kewujudan 100 ÃŽÂ ¼M particle Hg(II) dalam larutan dengan mata kasar. Pembangunan sensor optik bagi Hg(II) menggunakan nanozarah perak (Ag NPS) adalah berdasarkan pengurangan pada penyerapan Ag NPs resonan plasmon permukaan setempat (LSPR) dan pembentukan amalgam perak-merkuri (AgHg). Dapat diperhatikan bahawa peningkatan kepekatan particle Hg(II) memberikan hasil pengurangan pada intensiti LSPR dan perubahan warna. Peningkatan jumlah particle Hg(II) pada satu tahap membawa perubahan dalam morfologi Ag NPs dan pembentukan amalgam AgHg yang mempengaruhi LSPR Ag NPS dan menjadikan perubahan warna pada [emailprotected] Kehadiran GO menghalang penggumpalan Ag NPS dan meningkatkan kestabilan bahan nanokomposit yang membolehkan bahan ini untuk digunakan dalam industri dan aplikasi sa mpel sebenar. Affirmations/DEDICATION Chapter by chapter guide Chapter by chapter guide SILVER-GRAPHENE OXIDE COMPOSITE FOR OPTICAL SENSOR APPLICATIONS Unique LITERARY WORK DECLARATION FORM Theoretical ABSTRAK Affirmations/DEDICATION Chapter by chapter guide Rundown OF FIGURES Rundown OF TABLES Rundown OF SYMBOLS AND ABBREVIATIONS Rundown OF APPENDICES Section 1: INTRODUCTION Section 2: LITRETURE REVIEW 2.1. Plasmonic band of metal Nanoparticles 2.2. Graphene Oxide 2.3. Sensor 2.3.1. Electrochemical sensor 2.3.2. Surface improved Raman dissipating 2.3.3. Optical sensor 2.4.2 Amalgamation and LSPR Section 3: MATERIALS AND METHODS 3.1. Synthetic concoctions and Reagents 3.2. Arrangement of [emailprotected] Nanocomposite 3.3. Portrayal Techniques 3.4. Optical Detection of Biomolecules 3.5. Optical Detection of Hg(II) particles Section 4: RESULTS AND DESCUSSIONS 4.2. Optical Sensing of Biomolecules utilizing [emailprotected] Nanocomposite 4.2.1. Morphological Studies of [emailprotected] after Addition of Biomolecules 4.2.2. Raman Studies of [emailprotected] Nanocomposite 4.2.3. Computational Studies 4.3. Optical detecting of Hg(II) particles 4.3.1. Optical properties of [emailprotected] nanocomposites 4.3.2. Optical detecting of Hg(II) particles by [emailprotected] nanocomposite 4.3.3. Instrument for the Amalgamation based recognition of Hg(II) particles with [emailprotected] nanocomposite 4.3.4. Portrayal of [emailprotected] nanocomposite when expansion of Hg(II) particles 4.3.5. Selectivity of [emailprotected] nanocomposite based optical sensor 4.3.6. Functional application Part 5: CONCLUSION AND DISCISSION REFERENCES Advantageous Reference section Rundown OF FIGURES Figure 1: UV-vis assimilation spectra of (an) AgNO3 (b) GO, and (c) [emailprotected] nanocomposite. Inset: Photograph got for the watery arrangement of incorporated [emailprotected] nanocomposite. Figure 2: (An) Absorption spectra acquired for [emailprotected] nanocomposite upon every expansion of 100 nM DA. (B) Plot of ingestion power versus DA fixation. (C) Plot of Id versus DA focus. (D) Plot of ÃŽ »max versus DA fixation. Figure 3: (An) Absorption spectra acquired for [emailprotected] nanocomposite upon every expansion of 5  µM AA. (B) Plot of ingestion power versus AA fixation. (C) Plot of Id versus AA focus. (D) Plot of ÃŽ »max versus AA fixation. Figure 4: (An) Absorption spectra acquired for [emailprotected] nanocomposite upon every expansion of 5  µM UA. (B) Plot of ingestion power versus UA fixation. (C) Plot of Id versus UA focus. (D) Plot of ÃŽ »max versus UA fixation. Figure 5: TEM pictures of (An) as-arranged [emailprotected] nanocomposite and after increments of (B) AA, (C) UA, and (D) DA. Figure 6: Raman spectra of (a) [emailprotected] and (b) [emailprotected] with 1-à ¯Ã‚ Ã‚ ­M augmentations of (b) DA, (c) UA, and (d) AA. Figure 7: Electron thickness guide and vitality hole of HOMO and LUMO vitality levels for Ag and DA, UA, and AA adducts, individually determined by DFT strategies. Figure 8: Absorption spectra for the (an) AgNO3, (b) GO and [emailprotected] nanocomposite. Figure 9: Absorption unearthly changes watched for the [emailprotected] nanocomposite (A) preceding and (B) after the expansion of 200  µM Hg(II) particles. Inset: The computerized photographic pictures taken for the comparing arrangement. Figure 10: (An) Absorption unearthly changes watched for [emailprotected] nanocomposite upon every expansion of 100 nm ÃŽ ¼M of Hg(II) particles to the arrangement. (B) Plot of changes in the assimilation power most extreme at ÃŽ »LSPR of [emailprotected] nanocomposite against different Hg(II) particles concentr Figure 11: (A) Schematic clarify the capacity of GO in the recognition Hg(II) particles. (an) Addition of Hg(II) particles into an answer containing [emailprotected] nanocomposite. (b) Adsorption of Hg(II) particles on the outside of GO. (c) Interaction of Hg(II) particles with Ag NPs and arrangement of AgHg amalgam. (B) Schematic portrayal for the arrangement of AgHg amalgam and its impact in ingestion spectra of the Ag NPs present in the [emailprotected] nanoparticles. Figure 12: Overview and high amplification TEM pictures acquired for the [emailprotected] nanocomposite previously (An andB) and after expansion of 200  µM Hg(II) particles (C and D). Figure 13: X-beam diffraction designs acquired for the [emailprotected] nanocomposite (a) preceding and (b) after expansion of 200  µM Hg(II) particles. Figure 14: XPS spectra acquired for the AgHg amalgam particles and their relating (An) Ag 3d and (B) Hg 4f areas of center level spectra. Figure 15: Cyclic voltammograms recorded in 0.1 M phosphate cradle arrangement with pH 7.0 at a sweep pace of 50 mV sâˆ'1 for the GC cathode covered with the arrangement containing [emailprotected] nanocomposite (A) preceding and (B) after expansion of 200  µM Hg(II) particles. Figure 16: Difference in level of Ag NPs absorbance top decrease watched for [emailprotected] nanocomposite within the sight of 200  µM Hg(II), Na(I), K(I), Mn(II), Ni(II), Zn(II), Co(II), Cu(II), Fe(II) and Fe(III) into the individual arrangements. Inset: Photograph taken after the expansion of 200  µM of Hg(II) ), Na(I), K(I), Mn(II), Ni(II), Zn(II), Co(II), Cu(II), Fe(II) and Fe(III) into the individual arrangement. Rundown OF TABLES Table 1: Analytical exhibitions of [emailprotected] nanocomposite for the discovery of DA, UA and AA in human pee test. Table 2: Comparison of the detecting execution of a portion of the Ag NPs towards Hg(II) particles. Table 3: Determination of Hg(II) particles in various water tests by utilizing [emailprotected] nanocomposite. Rundown OF SYMBOLS AND ABBREVIATIONS DAdopamine UAuric corrosive AAascorbic corrosive LoD breaking point of Detection LSPRlocalized surface plasmon reverberation SPRsurface plasmon reverberation SERSsurface improved reverberation plasmon dispersing mmili  µmicro nnano Mmolar HPLChigh-execution fluid chromatography NPsnanoparticles Hg(II) ionmercury (II) particle GOgraphene oxide rGOreduced graphene oxide GCEglassy carbon e

Mark Twain Essays - English-language Films, Picaresque Novels

Imprint Twain Essays - English-language Films, Picaresque Novels Imprint Twain In his renowned novel, The Adventures of Huckleberry Finn, Mark Twain composes a great American experience story, complete with moral predicaments, the subject of a person against society, and the notorious excursion into development. In any case, the focal point of his book isn't on the experience itself, but instead on the pseudo dad child relationship that springs up among Jim and Huck during their journey down the Mississippi. Huck, a graceless, down to earth kid, has had close to nothing if any controlling impact in his life. His dad Pap is a damaging alcoholic who seizes him in the start of the novel, putting things in place for his vanishing and the following excursion. Huck meets Jim, a got away from slave, and acknowledges him as a partner, as they are both running for their opportunity. Be that as it may, Huck despite everything sees Jim as a slave, a bit of property, instead of a human. This progressions as the two excursion down the Mississippi River, getting reliant on o ne another, one filling both a functional ! also, enthusiastic need of the other. This bond starts to blur from see as the book strays from Huck and Jim with the presentation of the Duke and the Dauphin, and gets continuously further from see towards the finish of the book. In the end, When Twain re-presents Tom toward the finish of the novel, he expels Huck and Jim?s relationship as the focal point of the book and along these lines weakens his message. Huck and Jim start their movements together as two altogether different individuals running a similar way, yet end as the nearest of companions. Initially, Huck and Jim remain together out of need in light of the fact that Jim needs a white individual to run with to abstain from being caught as a slave, and Huck is desolate without anyone else. Running together, they bit by bit become old buddies, however their fellowship isn't established until they are isolated and later rejoined in section fifteen. In this part, the two are isolated in a thick haze close to Cairo, their goal, where the Ohio waterway joins the Mississippi. After numerous hours, Huck at long last advances back to the pontoon, which he finds with one broken paddle and secured with flotsam and jetsam. Jim is resting, Huck, still in a silly perspective, chooses to pull a prank on Jim by imagining that he was rarely lost. He professes to wake up close to Jim, who is excited to see him, and persuades him that the entire scene was a fantasy. When Jim at long last rea! lizes that Huck is tricking him, he advises him pointedly for it, ?my heart wuz mos' down and out bekase you wuz los', en I didn' k'yer no' mo' what become er me en de raf'. En when I wake up en fine you back agin, all protected en soun', de tears come, en I could a got down on my knees en kiss yo' foot, I's so grateful. En all you wuz thinkin' 'session wuz how you could make an imbecile uv ole Jim wid an untruth. Dat truck dah is TRASH; en garbage is the thing that individuals is dat puts soil on de head er dey fren's en makes them embarrassed. (Twain, 109) It is here that Jim?s relationship with Huck?s truly gets fatherly, for Jim?s words are those of a mindful dad whose child has acted despicably. Jim?s words have a significant effect on Huck, who understands that Jim is an individual, and that his sentiments can be harmed. Despite his previous companionship with Jim, he despite everything thought of him as a humble slave up to that point. In the mid 1800?s in the South, blacks were slaves, and the social request was acknowledged. The vast majority barely cared about dark rights, they were viewed as property. As Huck states, I was taking a poor elderly person's nigger that hadn't ever done me no harm?(Twain, 271) Twain?s establishment of Jim as an emblematic dad for Huck is a dismissal of this assessment, in that he sees Jim as an individual, and a much better one than Huck?s genuine dad who, in spite of his white skin, never regarded Huck as a decent dad should. Pap appears to embody the whites in this story, the greater part of whom are morally fruitless somehow. The Duke and

How to Write Case Study Essay - Create a Solution-Based Case Study

How to Write Case Study Essay - Create a Solution-Based Case StudyWriting a case study is one of the essential steps in writing an effective and competent essay. This is an essay that highlights the problems of a specific person or a company and helps readers gain a better understanding of the situation that the person or company found itself in.In order to write an essay on a specific problem, you have to first identify what the problem is. Then you must have enough information to get the point across. Since case studies are based on facts, you need to provide more details and examples to create depth and credibility in your essay.Writing a case study can be a daunting task if you do not know how to write a case study essay. Many people hesitate to venture into writing because they think that it will take too much time and effort to put all the details in. It may take a longer time to finish this work but it will definitely be worth it in the end. When you get this work done, you wi ll feel proud of yourself and when the time comes for the final draft, you will feel good about it.Before writing the case study, you need to define what the problem is. The first step to solving a problem is defining it. Once you define it, you can start with writing the case study. Keep the focus on the problem and then explain it clearly in the essay.When writing the case study, there are some important elements that you need to consider. These elements include the main topic of the case study. You also need to establish whether the problem is tangible or intangible. To do this, you need to try and figure out the actual cause of the problem.Once you determine the cause of the problem, you have to look at the impact it has on the people involved. The people who have to deal with the problem should be the main focus of the case study. They are the ones who have to solve the problem and they are the ones who can benefit from it in the long run.The next step is defining the problem t hat was posed in the case study. You should make sure that the results of the case study are considered and that the solutions are explained clearly. Then you need to consider the reaction of the people involved in the case study.Finally, you need to discuss the solution that was given by the people who had to deal with the problem. This is the best way to solve the problem and show them that you understand what they went through. With these basic steps, you can successfully write a case study essay.

Cbt Brief And Time Limited - 1602 Words

CBT is known to be brief and time limited. Unlike psychoanalysis, CBT doesn’t dig in too deep and focuses more in the present rather than the past. This type of therapy is also known to be very structured and the relationship with the therapist is not a focus of treatment (Sacks, 2007). CBT has a high work commitment and work doesn’t end when the session ends. When working with CBT the client has to be willing to work outside of therapy on their own as well. This is a collaborative modality which the therapist and client work together to set goals (Sacks, 2007). CBT Pros Some don’t like this type of therapy because homework is expected from them and reminds them of their schooldays, but others like this type of therapy because it is brief and goal focused (Sacks, 2007). It is also more affordable than other types of therapy (shorter in length), including psychoanalysis. Clients also find CBT appealing because they feel empowering due to the techniques they acquire and the knowledge they gain from homework. Skills learned in CBT can be applied by clients in their everyday life. Another reason why clients like CBT is because they work hand in hand with their therapists (teamwork) (Sacks, 2007). CBT Cons There are some who don’t like CBT because it seems a little superficial to them because only current issues are focused on and ignores issues from the past, especially childhood ones which are the ones clients usually struggle with. Not a lot of clients are willing to putShow MoreRelatedShort Term Psychodynamic Psychotherapy ( Stpp )828 Words   |  4 Pages, transference). Awareness of emotional trigger to these defensive unconscious reactions can help begin the process of changing the recurring patterns. Cognitive-Behavioral Therapy According to the theory regarding cognitive-behavioral therapy (CBT), the human mind organizes information regarding general knowledge of the self and world in certain patterns called schemata (Driessen et al., 2007). These organized patterns of thought and behavior help with processing and interpreting informationRead MoreCognitive Behavioral Interventions For Anxiety Essay970 Words   |  4 PagesInterventions for Anxiety for Use With Adults in Integrated Primary Care Settings Zaka Siddiqi General Psychology Mrs. Landman Cognitive-Behavioral Interventions for Anxiety Cognitive behavioral therapy (CBT) is a form of Psychotherapy. It was originally designed to treat depression, but is now used for a number of mental disorders. It works to solve current problems and change unhelpful thinking and behavior. This article based on cognitive behavior thatRead MoreA Reflective And Competent Practitioner Essay1292 Words   |  6 Pages Guiding Theory Cognitive Behavioral Therapy (CBT) is an insight-focused therapy that emphasizes the here-and-now (Corey, 2009). It typically is brief and time-limited therapy that is collaborative in nature, fairly structured and empirically based (Freeman, Felgoise, Nezu, Nezu, Reinecke, 2005). Albert Ellis and Aaron Beck are the major names that arise when discussing CBT. My theoretical orientation slants more towards the foundations of CBT set by Beck. Beck contends that individual perceptionsRead MoreApplication Of Theory Guidelines1693 Words   |  7 Pagescounseling, interpersonal persuasion, psychosocial education, and personal coaching (Prochaska Norcross, 2010). Psychotherapy also carries the objective of helping people make therapeutic changes and to also reach mutually agreed-upon goals at the same time. 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In reference to CBT a treat plan is â€Å"strategy between patient and therapist that gives direction to therapeutic process†. Client will be in charge of developing three goals that she will like to complete or work toward during sessions. Client will be asked to list threeRead MoreTreatment And Commitment Therapy ( Cbt ) And Cognitive Therapy1220 Words   |  5 PagesBehavioral Therapy (CBT) (Leichsenring, et al. 2012). This paper will review the and compare the efficiency of PT on patients with social anxiety disorder, and compare it to the efficiency of ACT on patients with similar anxiety disorders. The Authors opened with a brief discussion of SAD. They reported it has one of the highest lifetime prevalence rates of mental disorders at 12 percent (Leichsenring et al. 2012). 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Similarities Between the Philosophies from Machiavellis...

In Machiavelli’s The Prince, he stats that it is better to be feared than loved, but that one should avoid being despised and hated. With these concepts at hand we can compare these philosophies to one of Shakespeare’s most famous plays Macbeth. This play can be analyzed through two important characters Macbeth and Duncan. They both have their own tragic flaws and how they came to power. But Macbeth had gained his title illegitimately. Before comparing the two characters to Machiavelli’s Prince, we must understand Machiavelli’s views on the subject. In chapter XVII Machiavelli stats that it is good to be both loved and feared but that combination is rare to exist in one person. So instead he says â€Å"that every prince ought to†¦show more content†¦However, Macbeth had become to overzealous and ambitious that he eventually killed his king to take his crown. This is where Macbeth falls short and out of grace. Because of Macbeth’s am bition he had broken the great chain of beings and the world was flung into chaos. Also in the play Macbeth, before Macbeth was convinced to murder Duncan he told Lady Macbeth that â€Å"If it were done when ‘tis done, then ‘twere well it were done quickly. If th’ assassination could trammel up the consequence and catch with his surcease success†¦Ã¢â‚¬ ( I, 7, 1-4). In this quote he is stating that if he could kill Duncan without any consequences he would do it. However Macbeth knows this is impossible. Machiavelli also agrees with Macbeth for he states that â€Å"For whereas in general the conspirator has to fear, before the execution of his plot, in this case he has also to fear the sequel to the crime; because on account of it he has the people for an enemy, and thus cannot hope for any success.†(Machiavelli) This quote also helps supports Machiavelli’s ideas on the thin line of being feared and hated. After Macbeth killed Duncan he started to lose himself and started to become extremely paranoid to the point that he could no longer trust anyone. Even his wife that helped convince him to kill Duncan in the first place. This eventually leads over to where he believes that his right hand man Banquo will betray him and kill him. So Macbeth has him killed instead so that way a prophecy he

Homeless Children The Poverty Rate, Lack Of Affordable...

Homeless Children According to recent reports child homelessness, an estimated 2.5 million children are homeless in the United States. Sadly, nearly half of these children are under the age of five. In fact, one in every thirty children is considered homeless and the numbers continue to increase annually (Bassuk, E., DeCandia, C., Beach, C., Berman, F., 2014) Though many factors contribute to this social epidemic, the high poverty rate, lack of affordable housing and single parent households are the most notable influences nationally. The most vulnerable of the population are African American and Hispanic single mothers with poor education (Bassuk, E.et al. ,2014 ) . These families tend to have low paying jobs, live in dangerous neighborhoods and have unreliable transportation. With limited resources available to sustain economic security, families become homeless and the children suffer the consequences. Homelessness children are subjected to harsh living conditions and traumatic events that have lasting effects on their overall health. From conception and throughout life the experience of homelessness impedes the physical, emotional, cognitive, social, and behavioral development of children (Bassuk, E.et al. ,2014) . By understanding the factors that affect healthy development, appropriate intervention and prevention strategies can be implemented to ensure resilience and healthy development. Literature Review Biological Multiple factors contribute to theShow MoreRelatedAffordable Housing Is A Problem For The Working Poor901 Words   |  4 Pagesmillion homeless people in the United States, and that number not only includes individuals but families and children. These numbers are quite astounding to me, because we live in a nation full of opportunities for anyone seeking to have a better life for their family. 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Homelessness is worse in some areas of the United States compared to other areas because of incomes that are drastically falling, jobs that are no longer very secure which offer fewer benefits to the worker and their family members. The United States is experiencing the worst financial crisis since the Great Depression. Necessary wages made by the hour only im proved by one-sixth of the rate from 2007 for employees inRead MoreCauses And Effects Of Poverty1511 Words   |  7 PagesPoverty is characterized by a specific dollar value for yearly income, and is used as a threshold for families of a given size in a given year, and if the family income falls below that line, the family is considered to be in poverty (Aber, Morris, Raver, 2012). The family self-sufficiency standard serves as an additional measure of poverty, considering what it would take to meet family’s basic needs, such as food, water, warmth, and rest, all without being dependent on external government or charitable

Dreamer That Makes His Dreams Come True free essay sample

The dreamer who makes his dreams comes true Moss Kendrix was born in Atlanta, Georgia in 1917. He attended public school like every other African American child his age. He attended Morehouse College in Atlanta, Georgia. While he attended Morehouse College he was the editor the Morehouse newspaper, The Maroon Tiger. He was a devoted member of the Alpha Phi Alpha fraternity, and co-founder of the Phi Delta Delta Journalism Society. He graduated from Morehouse College in 1939, and created the first National Negro Newspaper Week. He applied and then was accepted into Howard University’s Law School. He married Dorothy Johnson, and had two children with her. From 1941 to 1944 he served in the United States Army. During his time served in the army he worked in the Treasury Department in the War and Finance Office. It was then he got his first taste of working with Public Relations. He appeared on television shows and talked on radio talk shows working to promote the war. In 1944 he started his own public relations firm, The Moss Kendrix Organization; the company’s motto was â€Å"What the Public Thinks Counts. He started his business based on the conclusion that African Americans were a large part of the consumer market in the United States at that time. Knowing this he invested a large quantity of time and effort into the development of this highly unacknowledged market. The Coca-Cola Company, Carnation, the National Dental Association, the National Educational Association were some of his many clients. In addition to running his own Public Relations firm he was the host of a weekly radio program show, â€Å"Profiles of Our Times. † During the early 1900s African Americans made up a large part of consumer market. Nehi’s grape and orange flavored soda was popular. Coca-Cola was also another popular brand of drink, but it wasn’t as popular in the African American society as it should have. Kendrix noticed this gap, and put his knowledge and skills to the test. In the early 1950s he went to the Coca-Cola company office, and offered his proposal on how to better market Coca-Cola in African American Communities; Coca-Cola Company hired him that same year as a retainer. He became the first African American to acquire a major cooperate account. He wanted to use Jackie Robinson, a famous baseball player, and his Jackie Robinson Bat Boy and Girl Good Citizenship Corps, a contest â€Å"Who Are American’s Twelve Leading Negro Citizens†, and a Coca-Cola Scholarship Contest for High School Seniors to promote Coca-Cola products. He used advertising, public relations, and sales promotion to get the word out about what he was trying to do. He used the Negro press, newspapers, and magazines as the primary source for information about his proposal. He planned it so that programs of public relations would run during the various phases of the proposal. The sales of the Coca-Cola would be the basis of participation of the Good Citizenship Corps. The methods in which the scholarship, and the Jackie Robinson Bat Boy and Girl Good Citizenship Corps would go were under the direction of the Coca-Cola Company. Kendrix had envisioned that the whole proposal would be built around Jackie Robinson. Jackie Robinson Bat Boy and Girl Good Citizenship Corps qualified boys and girls to be apart of the corps under the conditions that they would submit a slogan. If they submitted the slogan they were rewarded with a certificate, and a good citizenship button. Many of the children would frame their certificates, and parents would become impressed with the generous effort that Coca-Cola put into the youth. They started this Coca-Cola campaign in the summer so that it might be more effective. The next plan that Moss Kendrix had was The Coca-Cola Leading Negro Citizens’ Contest. The contest lasted for six weeks. The twelve leading Negros would be picked by way of essays written by African American children ages fourteen to eighteen years of age. The twelve that were selected were commended in a full page that was carried out by the Coca- Cola Company. The last part of the proposal was â€Å"These Twelve† Scholarship Contest. This contest was open to all high school seniors. In order to enter the contest they have to write long papers. Four 41,000 scholarships were given on a regional basis. This contest permitted local bottle holders to be apart of this scholarship. Although this plan that he had put together was going to mainly target the young Negro youth, it was going to reach the other parts of the African American population. Kendrix had the opportunities to work with celebrities while he worked on this Coca-Cola proposal. He worked with Coca-Cola until the early 1970s. Kendrix could multi-task. While he was getting the Coca-Cola Proposal together he was creating The National Association of Market Developers. The National Association of Market Developers or (NAMD) was created in 1953 at Tennessee State University. This group was created in support of minorities in the Public Relations field. It was a vital tool used during the 1950s to help black marketing specialist deal with black consumer market. Today the group is still in existence, and it is known as The National Alliance of Developers. The NAMD is based on a five Point Plan: serve as a National African-American Consumer Resource, provide professional support to the community, support students through education and guidance programs, increase the National Alliance of Marketing Developers exposure through national public affairs, develop national liaison with other organizations. The National Alliance of Market Developers still exists to this day. There are chapters in Atlanta, Philadelphia, New York, Chicago, Cleveland, New Orleans, Kansas City, Los Angeles, and Washington D. C; the newest chapter is in Florida.