Information Technology and Process Technology of Malaysia...

1.0 INTRODUCTION | In this rapidly changing world, people are relying very much on airline companies to support both their personal and professional activities. Therefore, as people demand the great speed transportation, the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry, the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced technologies that can steadily support the company in running and operating its business. One of the airline companies that recognize this value is Malaysia Airlines; it has consistently embraced the advancements of technology to develop its†¦show more content†¦The focus on quality of customer service can be obviously seen from its new branding strategy slogan â€Å"MH is Malaysian Hospitality† which is intended to bring to its customers, not merely the hospitality of Malaysia Airlines, but also the Hospitality of Malaysia (Kam, 2008). Malaysia airlines currently use a combination of Airbus and Boeing fleets in operating its flight services, namely A380, A330-200, A330-300, B737-400, B737-800, B777-200ER, and B747-200, equipped with the state-of-the-art ‘Select’ in-flight entertainment system to keep the passengers entertained and engaged throughout the flight. On the other hand, passengers with special needs and assistance such as walking disabilities, sight disabilities, medical clearance, and special meal requests are also taken upmost care onboard all Malaysia Airlines flights provided with early information or request with the reservation staffs upon ticket reservation. Travel insurance is another product that is offered by Malaysia Airlines, it is meant to provide customers with coverage over cancellation, medical, baggage and other things. Thus, in order to ensure that all customers enjoy the benefits of the insurance, it segments them into three categories of travellers, domestic traveller, international traveller and annual traveller (Malaysia Airlines, 2012). Besides that, a total of 14 airports lounges namely ‘Golden Lounge’ scattered strategically throughout the world, is available forShow MoreRelatedE-Commerce Strategies for Airasia1576 Words   |  7 PagesE-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distributionRead MoreThe Strategy Of Airasia X1236 Words   |  5 PagesProblem Statement In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. 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An Unlikely Friendship Grows in John Boynes The Boy in...

John Boyne’s book â€Å"The Boy in the Striped Pyjamas† is set in the area bordering Nazi Germany and Poland in the 1940s. The story concern a young German boy named Bruno, his family and the unlikely friendship he has between another boy named Schmuel, imprisoned in Auschwitz. The major theme of the book is shown through the bonds of friendship and how in the most of unlikely circumstances friendship can survive and exist between people possessing an extensive and most restrictive division. A second theme is the evil and the intolerance which existed around these times of the Nazi regime and the Holocaust, as seen by the Germans having the Jews in the concentration camp. And the third theme is the curiosity and innocence of Bruno, Shmuel and†¦show more content†¦For, in Berlin Bruno has quite a more normal and homely life with friends and family always at his fingertips, and all of his favourite places has, and all of which set in a vibrant and happy city. Whilst his life at Auschwitz is lesser than that, as he is unable to do even half of the things he could back in Berlin, making his time there very bleak to him. These sorts of feelings are felt all throughout the novel through Bruno again and again by his constant repetition of comparison about these locations. We see this setting and theme as being a way to highlight the feelings the Jews must have felt, being moved from their luscious life of being free to the tough and death ridden. Whilst the Germans have all of the riches and pleasure of a normal life, while the Jews are forced into a life of death and pressed labour. We the reader take this on to give further division of the races, making any action to break such a boundary to be very prominent and clear to their meaning. Secondly, the next theme is friendship as it is shown to highlight that the most unlikely of people are able to become friends, Bruno the German, with Schmuel the Jew. The clear division which makes this friendship is displayed through existence the fence, being used as a way of dividing the two races. Which in turn is reflected by the locations of Berlin and Auschwitz. Not only that butShow MoreRelatedLiterature Review Outline : The Boy In The Striped Pajamas1164 Words   |  5 PagesReview Outline: The Boy In The Striped Pajamas â€Å"The Boy In The Striped Pajamas† weaves a thread of intricate and compelling details through the description of each event that occurs within this book. For example, this novel features a descriptive scene where Bruno (protagonist) encounters a fence, which holds many Jews captive; this event takes you on a journey where you can experience the border that divides us, and how we may deal with that border - as Bruno faces. John Boyne has created aRead MoreLiterature Review : The Boy s The Striped Pajamas1784 Words   |  8 PagesReview Outline: The Boy In The Striped Pajamas â€Å"The Boy In The Striped Pajamas† weaves a thread of intricate and compelling details through the description of each event that occurs within this book. For example, this novel features a descriptive scene where Bruno (the protagonist) encounters a fence, which holds many Jews captive; this event takes you on a journey where you can experience the border that divides us and how we may deal with that border - as Bruno faces. John Boyne has created

Patriarchy has tactfully created a myth that motherhood is the only sphere that is essentially ordained for women Essay Example For Students

Patriarchy has tactfully created a myth that motherhood is the only sphere that is essentially ordained for women Essay Patriarchy has tactfully created a myth that motherhood is the only sphere that is essentially ordained for women. Women as a sex are considered to be the natural reproducers of mankind naturally supposed to be the child bearers and rearers. Patriarchy celebrates this innate capacity of women as the so called woman à ¢Ã¢â€š ¬Ã¢â‚¬Å" power. It indulges in an exaggeration of the motherly values of nature. Self effacement, unconditional love and devoted service are demanded from women for the perpetuation of patriarchal norms. This results in an idealization of motherhood which confines women to their role as nurturers. Feminists from the West, recognise this vicious trap à ¢Ã¢â€š ¬Ã¢â‚¬Å" that patriarchy elevates motherhood and misleads women is order to exploit and circumscribe them. Feminists maintain that motherhood as constructed by patriarchy is highly oppressive. It is far from being a liberatory and enriching experience for all women. It has been very important to contest the point of patriarchy that happiness comes only through motherhood and attack this myth which denies women their range of possibilities and opportunities. Betty Friedan relates the true essence of motherhood in her book The Feminine Mystique : Motherliness is a way of life. It enables a women to express her total self with the tender feelings, the protective attitudes, the encompassing love of the motherly women 58 But patriarchy misuses it as an instrument to subordinate women as a whole. The experience of maternity has been channelled to serve male interests and to stabilize the patriarchal laws as the universal law for women. In addition, the sanctity of motherhood is accepted only when acknowledged by matrimony. The man made society commands that motherhood is valid only within the bounds of marriage and it desecrates unwed motherhood as a curse for women. Simone de Beauvoir puts this aptly : Maternity in particular is respectable only for married woman; the unwed mother remains an offense to public opinion, and her child is a sever handicap for her in life. 482 The feminists of the West understand the tyranny that goes on behind the glorified label of motherhood. Patriarchys motive is always to enslave women and motherhood serves as a powerful way in enabling them to do it. Motherhood, as rewarded to women by men, only serves to hamper the progress of both women and their children. . The social responsibility of the caring of children lies entirely on the mothers and they are expected to devote their time and their entire self on their children. Feminists are rebellious over this attractive mystique framed with motherhood that exalts womanhood to divinity. They realise that mothers are silenced with this myth are made to be mute. Feminists bring to light this suppression that comes upon women in disguise. They sense that this blind life is unhealthy for a woman. They emphasise that the understanding that mothering and self sacrifice are not mystically paired would be a healthy change for society as for women Naomi 222 The aversion for motherhood can be noted in many women characters constructed by women writers. Kate Chopin 1950 1904 is one such writer of the nineteenth century who effectively denounces the mystique that patriarchy associates with motherhood. In her works, she extols motherhood that does not damage the freedom of the mother or demand complete dedication and self denial from the mother. She attached no importance to the glamorous mystique that patriarchy hands around motherhood. She discharged both the roles meticulously the role of a mother and the role of a writer. One role didnot disturb the other. In The Awakening, Chopins masterpiece Edna Pontellier also shows no regard for motherhood. She did not consider it to be a sacred duty, for which she had to sacrifice herself and devote her entire being. .Chopin specifies that Edna, the protagonist is not a mother woman26. .u1d2bf5534779cd0e3e7a8b9d89d7b087 , .u1d2bf5534779cd0e3e7a8b9d89d7b087 .postImageUrl , .u1d2bf5534779cd0e3e7a8b9d89d7b087 .centered-text-area { min-height: 80px; position: relative; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 , .u1d2bf5534779cd0e3e7a8b9d89d7b087:hover , .u1d2bf5534779cd0e3e7a8b9d89d7b087:visited , .u1d2bf5534779cd0e3e7a8b9d89d7b087:active { border:0!important; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .clearfix:after { content: ""; display: table; clear: both; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1d2bf5534779cd0e3e7a8b9d89d7b087:active , .u1d2bf5534779cd0e3e7a8b9d89d7b087:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .centered-text-area { width: 100%; position: relative ; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1d2bf5534779cd0e3e7a8b9d89d7b087:hover .ctaButton { background-color: #34495E!important; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1d2bf5534779cd0e3e7a8b9d89d7b087 .u1d2bf5534779cd0e3e7a8b9d89d7b087-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1d2bf5534779cd0e3e7a8b9d89d7b087:after { content: ""; display: block; clear: both; } READ: causes of pearl harbor EssayEdna rejects the role of a nurturer as she cannot efface herself and treat motherhood as the ultimate destiny of essential motherhood. What makes Edna not a mother woman is her refusal to give herself for her children. Her motherhood is arbitrary, imposed and unwilled. She affirms that she would give her life up for her children but she would not give herself up 136. She would give up the inessential but she would not give up her very being 67. Though Edna loves her children, she is unable to accomodate both motherhood and autonomy and conceives an independent existence of her own. So she resorts to suicide. Motherhood does not restrain her from attaining her identity through death. She attacks the mystique of motherhood in her own way by preferring death to surrendering her own self to patriarchy. Another writer of the twentieth century, who showed her vehement latred towards motherhood and the patriarchal constraints on it, is Sylvia Plath. Sylvia Plath never inclined to stoop to serve patriarchy in any way. She disregards the patriarchal definitions of motherhood. Plath felt that motherhood will stifle her and damn her into the domestic sphere that patriarchy assigns for women. In The Bell Jar Esther Greenwood believes that having a baby will lead her inescapably into the trap of patriarchy. To stay away from patriarchal clutches and to remain free and uninhibited, she decides to sterilise herself. Only after this, she confidently states: I was my own woman 182. As per patriarchal definitions, it is motherhood which is the essence of a woman and it culminates her life as a woman. But Plath explodes this myth of motherhood that patriarchy has so successfully and effectively built. For her, writing gives her the identity that she requires to live a worthy and healthy life. Motherhood is only a tiresome burden that robs her of her identity, both as a woman and as a writer. Hence, it is obvious that women writers of the West as the two American writers cited above, are against the male prescriptions of motherhood. In the Indian context, male advocates of womens freedom such as Periyar, Thiru . V. K. Bharathi, Tagore and Gandhiji have also exalted motherhood to divinity. But they are not exceptions to endorsing the mystique on motherhood built by patriarchy. THe same idea is emphasised in Madame Bovary by Flaubert and Anna Karenina of Tolstoy. A Woman, as Mother, should be seen on a balanced scale as a being whose self is not trampled upon. Motherliness can be celebrated, but not at the altar of sacrificing the innate capabilities in a woman. This balanced picture should emerge from studies regarding women in different cultures. Only when women demystify and deconstruct the biased patriarchal definitions of motherhood, they can get empowered to venture out into the world of biased men.

The Role of Civic Education Essays - Democracy, Civics,

The Role of Civic Education The Role of Civic Education I. Introduction Societies have long had an interest in the ways in which their young are prepared for citizenship and in how they learn to take part in civic life. Today that interest might better be described as a concern-in fact as a growing concern, particularly in democratic societies. There is evidence aplenty that no country, including our own United States, has achieved the level of understanding and acceptance of the rights and responsibilities among the totality of its citizens that is required for the maintenance and improvement of any constitutional democracy. In the past decade we have witnessed dramatic demands for freedom on the part of peoples from Asia to Africa and from Central and Eastern Europe to Latin America. And as we have seen one totalitarian or authoritarian regime after another toppled and fledgling democratic governments replace them, we may have become too optimistic about the future of democracy. We also may have become too complacent, too sure of democracy's robustness or of its long term viability. History, however, teaches us that few countries have sustained democratic governments for prolonged periods, a lesson which we as Americans are sometimes inclined to forget. Americans, of course, should take pride and confidence from the fact that they live in the world's oldest constitutional democracy and that the philosophical foundations underlying their political institutions serve as a model for aspiring peoples around the world. The "shot heard 'round the world" two centuries ago at the opening of the American Revolut ion continues to resound today, and it should remind Americans that free institutions are among humanity's highest achievements and worthy of their full energies and earnest devotion to preserve. Americans also should realize that civic education is essential to sustain our constitutional democracy. The habits of the mind, as well as "habits of the heart," the dispositions that inform the democratic ethos, are not inherited. As Alexis de Toqueville pointed out, each new generation is a new people that must acquire the knowledge, learn the skills, and develop the dispositions or traits of private and public character that undergird a constitutional democracy. Those dispositions must be fostered and nurtured by word and study and by the power of example. Democracy is not a "machine that would go of itself," but must be consciously reproduced, one generation after another. Civic education, therefore, is-or should be-a prime concern. There is no more important task than the development of an informed, effective, and responsible citizenry. Democracies are sustained by citizens who have the requisite knowledge, skills, and dispositions. Absent a reasoned commitment on the part of its citizens to the fundamental values and principles of democracy, a free and open society cannot succeed. It is imperative, therefore, that educators, policymakers, and members of civil society make the case and ask for the support of civic education from all segments of society and from the widest range of institutions and governments. It is relatively easy for a society to produce technically competent people. But the kind of society Americans want to live in and the kind of government they want to have requires effort and commitment on the part of its citizens. Americans want a society and a government in which human rights are respected in which the individual's dignity and worth are acknowledged in which the rule of law is observed in which people willingly fulfill their responsibilities, and in which the common good is the concern of all. Making that kind of society, that kind of government a reality is the most important challenge Americans face and the most important work they could undertake. II.What is civic education? Civic Education in a democracy is education in self government. Democratic self government means that citizens are actively involved in their own governance; they do not just passively accept the dictums of others or acquiesce to the demands of others. As Aristotle put it in his Politics (c 340 BC), "If liberty and equality, as is thought by some, are chiefly to be found in democracy, they will be attained when all persons alike share in the government to the utmost." In other words, the ideals of democracy are most completely realized when every member of the political community shares